Article marketing can be incredibly powerful if used properly. I am always trying to constantly improve my article marketing campaign, and here are five keys to help you succeed with article marketing.
1. Write Interesting Headlines
The headline is the most important part of any article. It is probably the first and last thing most readers will see. So if you want to drive a lot of traffic through article marketing, then your headline must be interesting. It must be able to grab attention in a split second. Your readers might just be skimming through titles, and you definitely want yours to stand out from the crowd. The headline must also carry some SEO value, because the search engines also use the headline to determine the relevancy of a page. Now that you know the importance of writing an interesting headline, spend an extra five minutes perfecting your headline.
2. Know What You’re Talking About
Another key to article marketing success is knowing your topic. I have seen this a million times. People write articles that have clearly not been researched. If you don’t have the background knowledge to confidently write a good article, then you must do your research. Make sure you are always using good quality information when writing an article. The next time you are writing about an unfamiliar niche, make sure you research thoroughly.
3. Content Is King
Content is king if you want to succeed with internet marketing. You will not get good results if you only use duplicated content. The search engines have a “duplicate content penalty” which is not going to get your articles ranked very highly. You also won’t be able to establish your authority in your niche if you copy content. Therefore, I would highly recommend writing your own unique articles.
4. Short and Sweet
In the article-marketing world, shorter articles work better than longer ones. You will not see as much traffic if you wrote a very long article. This is because people will quickly get bored with your article.
The next time you are writing an article, make sure you take out the fluff, and just get straight to the point. This way, more readers are going to make it to your website without falling asleep. Here‘s why shorter articles work better then longer ones in article marketing.
Proofreading is a very important step before you publish your article. Taking a few minutes to spell check and read over your article can mean a lot to your success. Your readers don’t want to read an article full of spelling mistakes. Therefore, the next time you write an article, make sure to spell check it, and read over it before you hit the publish button.
Article marketing is a great way to promote your website if used properly. If you follow these points about writing a great headline, using good information and the importance of writing unique content. Keeping your articles short and proofreading can also help make your articles better. Now that you know how to improve your article marketing campaign, go out and publish a few articles.