Article marketing is a fantastic way to get backlinks and targeted traffic to any website, new or old.
If you’re like many beginning webmasters, you have a hard time finding ways to promote your site. But since article marketing is a time-tested promotional technique, it’s the best way to get your website or blog some publicity.
In today’s hyper-competitive online environment, on-page factors like Title Tags just aren’t enough to get you ranked for a decent keyword. But good SEO in conjunction with article marketing is the fastest and easiest way to get on the first page of Google.
Since you write the articles, you get to include your anchor text. This is a powerful way to inform the search engines of the relevance of a keyword to your website. When you have targeted anchor text pointing to a properly SEOed page, search engines sit up and take notice.
Targeted traffic is valuable. And there’s no traffic more targeted than traffic from articles.
For example, think of a celebrity blog like one covering Floyd Mayweather. On a site like that, the readers come from many different sources. If they are not interested in the subject matter, they leave immediately. From the point of view of a website owner, non-targeted readers are worthless.
Think about it. Your article is a whole page of carefully-crafted text telling your reader exactly who you are, what you can do for them, and what they should do to get a solution to their problem.
With article marketing, the traffic you get doesn’t just consist of random, worthless clicks; instead, it’s made up of people who just read your article, liked what you had to say, and clicked through to your site for more. That’s like money in the bank.
But it’s not enough to simply write an article and pray someone reads it. You have to put it in front of a lot of eyeballs in hopes that some of them like what you have to say.
And that’s where article directories come in…
Article directories: Not all created equal
Although there are plenty of places you can publish your article, many folks rely on article directories because many of these sites are trusted by the search engines and they get a ton of good organic traffic.
When you test out an article directory, make sure you get some traffic after publication. Unless you’re satisfied with a simple backlink, there’s very little point in publishing your articles on sites that don’t get much traffic.
Furthermore, ensure that the links you get are do-follow links. You want some of the directory’s link juice to trickle down to your site. If you give them a nice article, the least they can do is give you a decent link in return, so don’t shortchange yourself by publishing on stingy sites.
So when you’re ready to start promoting your site, look to article marketing. It’s one of the most successful, reliable, and honest ways to boost your search engine rankings while also providing value to your readers.